Veetality was founded in 2025 by poultry farmhands.
The legal challenge by MOB, a Dutch environmental organisation. A farm had done everything its permit required, but the emission factors behind its housing system turned out to be unreliable. There was not a single figure on the table about that barn itself. In 2025 the court ruled in MOB's favour.
At the time we worked as farmhands and asked ourselves what we could give the sector.
We started with the manure belt. How often does it need to run so that as little ammonia as possible forms? That differs per barn.
We soon understood that emission reduction has no business model behind it to keep a healthy company going.
So we turned to lower mortality from disease. You do your round and see nothing unusual. A few days later the culling crew is on your farm.
Looking back, something was wrong earlier, just not visible to the naked eye.
That is why a Kestrel hangs above the flock. It keeps watching, even when you are not there.
With the same hardware we later come back to the manure belt. Then emissions can still come down.
We took our time with the foundation. Then we saw what we are actually building: a decentralised data infrastructure. It stands on each farm separately and the data stays in the barn.
An infrastructure like that also works outside poultry farming. That is why we look further.
Poultry is the beginning.
We are preparing the first installation at PEC, the Poultry Expertise Centre in Barneveld. The first hard go/no-go comes with the validation of the on-farm test. For nitrogen we expect a process of several years.
Feel free to send a message, even if you only want to know whether it makes sense for your farm yet.